Home Learn More Contact Us Class starts Jan. 17, 2009

eMarketing Techniques Webinar Series

 
 

Interested in learning more about the program?

Our 6-part webinar program was built from the ground up to help you take advantage of online marketing techniques. The 6 hour curriclum, facilitated by internet marketing professionals, covers a mixture of practical how-to info as well as fundamental marketing strategies. The program is conducted through interactive webinars, which means that you can watch the classes wherever you are.

So feel free to kick off your shoes ... But make sure you buckle up your seat belts as we explore eMarketing Techniques.

3 Reasons to take this Series
Practical marketing tactics for you to explore in a recession
Walk away with FREE tools to use today
Ask the pros your questions about eMarketing Techniques
Only $35.00 per webinar or $179.00 for six (Save $29.00)!

Session 1 - eMarketing at the Speed of Light

January 14th, 2010 – 4PM – 5PM
In today’s market a web presence is critical to the success of a business – small and large. However, a web presence alone doesn’t guarantee success. Knowing how to apply various web marketing tactics to your comprehensive marketing strategy is critical to keeping your sales funnel full, especially during a recession.

Session 2 - Optimizing websites for conversion

January 21 st, 2010 – 4PM – 5PM
Your website is the most important component of your online marketing strategy, and it is important you are aware of the various techniques you can employ to constantly improve it. Consumers expect more from websites, and having a high quality website is a must. This session will cover how to improve the layout, design, content, and general optimization of your website.

Session 3 - Email Marketing 101

January 28th, 2010 – 4PM – 5PM
Email marketing is incredibly important to your business. Review best practices to help reduce SPAM, improve open and click through rates (CTR), and learn how to get started right away with the various tools available. Review customer relationship management tools to make sure every touch point is logged and can help improve your sales initiatives.

Session 4 - Search Engine Optimization (SEO) and Search Engine Marketing (SEM)

February 4 th, 2010 – 4PM – 5PM
Learn why SEO and SEM are important for your organization’s website. Optimize your internet presence, starting with your website and keywords. Review the difference between SEO and SEM, and then look into the important tactics that can be used in developing a strategy for taking advantage of Google and the search engines.

Session 5 - Social Media Optimization (SMO) Pt 1

February 11th, 2010 – 4PM – 5PM
Are you ready to take the leap into the social mediasphere? Small businesses, corporations and non- profits alike are starting to realize the need to embrace social media and Web 2.0. Given the fact that over 30 million photos are uploaded to Facebook daily and Twitter has grown over 750% in the last year, ignoring these social media sites could hurt you in the long run as competitors in your industry beat you to market. During SMO Part 1, we’ll cover blogs (web logs), RSS feeds, and the fastest growing website Twitter.

Session 6 - Social Media Optimization (SMO) Pt 2

February 18 th, 2010 – 4PM – 5PM
This last and final session is the second part of a 2 part section on optimizing your use of social media. This session will cover social media in depth, and explore the power of social bookmarking sites such as delicious, digg, and reddit. Also, this session will cover how to get started with online video websites such as YouTube, and multiple web 2.0 tools that can be used to grow your business with little or no expense.